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G'day I'm Mark

Like you, I started riding my motorbike on the road. At 17 years old my best mate Davy was killed. After a few serious crashes myself I knew I would be next so I went motorcycle racing, which saved my life at the time. Davy's loss shaped my destiny and over the next 40 years I developed a data driven research based motorcycle riding system to share so you too can become a better rider.

As Featured on Bennetts BikeSocial

Official BikeSocial Motorbike Coach

"This motorcycle riding coach is about to shake up the industry! Massive thanks to Honda Motorcycles UK for supporting this series."

Steve Rose - BikeSocial Boss

As Featured on Microsoft

motoDNA data driven cloud-based training

motoDNA has developed a data-rich digital platform that reveals detailed insights about riding behaviours and then advises motorcyclists how to get better while measuring their improvement over time.

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