About Us

The story of Motorbike Coach, Mark McVeigh

Road Rider

Mark’s motorcycle journey started at a young age with motorcycles clearly being embedded in his DNA. But despite an annual plea, a motorcycle never found its way under the Christmas tree.
Eventually the young teenager bought his first bike under his own steam. The next few years were spent following Irish Road Racing around the emerald isle, Mark and his mates chucking a tent on their bikes and taking off to a different corner of Ireland each weekend.
Over that time those road racers became friends as Mark was part of the paddock, and eventually raced against them on the short circuits.

Racing Career

Mark lost his father at a young age, and along with some of his best mates and Irish Road Racing friends, he lost 20 friends to motorcycles in his early years. Faced with a stark choice, Mark decided to go circuit racing. This decision ultimately saved Mark’s life and laid out his destiny. Mark proudly went on to finish runner up in the Irish 250GP club championship before representing Ireland at international level in 250 European championships alongside many stars of the future including MotoGP winners Simon Crafer, Jeremy McWilliams, Regis Laconi and World Champion Oliver Jacque, until a serious injury curtailed his career.

The Engineering Years

As an Engineer, a career in MotoGP then beckoned, initially in the glorious 500cc Grand Prix era with Mark then going on to work directly with MotoGP factories as a consultant in the 4-stroke era. Post MotoGP, and now an engine research specialist, Mark enjoyed time in England with EMC genius Dr Joe Ehrlich and Sir Jack Brabham. This ultimately brought him to Australia a few years later to work with Jack Brabham Engines and then Supercars, winning the drivers, team and Bathurst titles with Triple Eight. Bikes were never far away though as Mark continued motorcycle racing, riding on the road and then in the Aussie bush, culminating with a 10,000km transcontinental ride across the Australian desert.

The Lightbulb Moment

Throughout Mark’s career he often wondered why so many road riders crashed and were killed, he just accepted that was part of the game. It was only when Mark was studying Psychology, he came across Dunning Kruger’s Nobel prize winning study which provided evidence of human’s cognitive bias of illusory superiority.

This new knowledge fused with Mark’s first hand witness of poor road rider behaviour and varying skills led to a light bulb moment. It was his duty to use this unique fusion of experience as a competitive Racer, Engineer and more recently with Psychology to unlock the mysteries of riding motorcycles to save riders lives.

motoDNA Riders Academy

Mark founded the motoDNA rider’s academy in 2010 and then motoDNA Technology in 2015. He built a team of Coaches, Engineers and Investors to scale motoDNA’s unique expertise to save lives on the road Towards Zero (accidents) around the world. As motoDNA scales our technology, Mark is excited about the huge sense of purpose around creating a paradigm shift in motorcycle safety and the amazing tribe that are now working with us on this journey. The physical school was rebranded and sold with motoDNA continuing as a data driven digital academy. Mark also moving into an independent motorcycle safety consultant role with stakeholders around the world.

Motorbike Coach

Now its 2024 and despite governments and the motorcycle industry talking about Towards Zero, motorcycle crashes are not trending down. Dads, Mums, Daughters, Sons and Mates are crashing, dying and getting seriously injured on the roads. Things have not changed much since Mark lost his best mate Davy all those years ago. Now an expert in motorcycle training with 10k + students, Mark has used his unique knowledge of motorcycle control skills, motorcycle dynamics, road craft and rider psychology, to develop a modern riding system to share with the world. Its not easy and its not cheap, so please sign up to our motorbike rider community and join us Towards Zero.

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